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Publish into your own Webflow collection

Opinly maps onto the CMS collection your site already renders from — you choose the body, image, category and author fields. Posts publish as Webflow items, and the published posts already in your collection are imported on connect.

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CONNECT WITH
A Webflow Site API token
OPINLY PUBLISHES
Items into your own CMS collection, on the fields you choose
OPINLY IMPORTS
Posts, authors and categories from your collections
ANALYTICS
Not available on Webflow yet — there is no install route today

Connecting Webflow

Six steps, because Webflow lets you design the collection and Opinly refuses to guess which field is which. You only do it once, and the mapping can be changed afterwards.

  1. 1
    Paste a Site API token

    Generate it under Settings → Apps & Integrations → API access with read and write access to Sites, CMS and Assets. It has to be a Site token, not a Workspace token. The site also needs to have been published in Webflow at least once, because Webflow rejects items sent to a site that never has.

  2. 2
    Choose the site

    Opinly lists the sites the connection can see and you pick the one your blog lives on.

  3. 3
    Choose the blog collection

    Opinly does not create a collection for you. You point it at the CMS collection your site already renders posts from, so nothing about your design changes.

  4. 4
    Choose your category and author collections

    The collections your blog collection references for categories and authors — two different collections — so Opinly can resolve the right references at publish time and create missing categories.

  5. 5
    Map the fields

    Tell Opinly which fields hold the post body (rich text), the main image, the category reference and the author reference — all four are required — and optionally the meta description and post summary. Title and slug go into your collection's own name and slug fields, and you can change the field mapping later.

  6. 6
    Pick a default author

    Authors have to exist as items in your Webflow author collection first. The dashboard includes a walkthrough for creating one if your collection is empty.

What actually publishes

Including the parts that constrain you, because two of them decide whether a post comes out the way you expect.

Posts become items in your collection
Opinly writes into the collection and fields you mapped, so your existing Webflow template renders them. There is no Opinly-shaped layout imposed on the site. A post goes in as a live item when you publish it — drafts and scheduled posts stay in Opinly, not as Webflow drafts.
Images upload to Webflow assets
In-body images are uploaded to your Webflow assets at publish and the title image is written into the main image field you mapped.
Authors must exist in Webflow first
Author items sync down from your collection and Webflow stays the source of truth — authors are not created in Opinly for a Webflow site, and an author you delete in Webflow is removed from Opinly on the next sync, with their posts moved to your default author. A post whose author has no Webflow item publishes with the author reference left empty rather than failing.
Categories are created for you
If a post is in a folder that has no matching Webflow category yet, the category item is created at publish and linked back, so you are not maintaining the list twice.
Long fields truncate silently
Webflow enforces a maximum length per field and Opinly trims to fit rather than failing the publish. Worth checking on meta description and summary fields with tight limits.
Your Webflow plan's limits still apply
If the site has never been published, your plan's CMS item limit is full, or your collection has a required field Opinly doesn't fill, Webflow refuses the post. Opinly marks it as failed to sync and tells you what to change, then you publish it again.
Tags are not supported
The tag surface is hidden for Webflow sites rather than shown and quietly dropped at publish.

Traffic and revenue tracking

Analytics is a separate connection from publishing, and on Webflow it is not available yet. Here is where it stands.

No pixel on Webflow today
Opinly cannot add its analytics pixel to a Webflow site yet. There is no copy-and-paste snippet route for Webflow either, so Webflow sites are not tracked by Opinly analytics today.
Publishing does not depend on it
Analytics is a separate connection from publishing. Everything else on this page works with a Site API token today. If you need traffic data on a Webflow site now, ask the Opinly team.

Frequently asked questions

Webflow vs WordPress: which is better for running a blog?
Judged only on how content operations run through Opinly, they trade off. Webflow gives you full control of the collection and the template, but you configure the mapping yourself, authors must be created in Webflow before a post can reference them, and Opinly silently trims any field past the maximum length Webflow sets for it. WordPress needs no field mapping, syncs categories in both directions, and Opinly can install its analytics plugin for you on the guided authorize route, which it cannot do on Webflow today. Webflow hosts your in-body images; so does WordPress. Neither supports tags in Opinly.
Webflow vs Wix for a blog?
Wix has a fixed blog structure, so the Opinly setup is two steps — paste an API key with your site details, choose a default author. Webflow has six, because you are describing your own collection. In exchange the Webflow output is entirely yours. Both sync posts, authors and categories down, both need authors created on the platform first, and neither supports tags. The Wix constraint is harder at publish time: without an author backed by a Wix member the publish fails, where Webflow publishes the post with no author.
Is there a Webflow SEO plugin for this?
Webflow does not have a plugin directory the way WordPress does — integrations connect over its API or as a Webflow app. Opinly connects over the API with a Site API token you paste in; connecting as a Webflow app is not open to customers yet. Nothing is added to your project files.
Does Opinly use the Webflow API?
Yes. Everything runs through the Webflow API — reading your sites and collections, creating and updating collection items, and uploading assets. You never have to touch the API yourself beyond generating the token.
I am comparing Webflow alternatives — where does Opinly fit?
Opinly is not a website builder, so it is not an alternative to Webflow. What it does do is make the choice less permanent: every post lives in Opinly as well as in Webflow, and the connected platform can be changed to WordPress, Wix, Shopify, Framer, HubSpot or your own application through the SDK. Anything already published stays live where it is.
Can I connect Webflow with OAuth?
Not yet. Every Webflow connection uses a Site API token today, and publishing, importing and field mapping all work with it. A one-click app connection is not available, and neither is an analytics install for Webflow.
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