Marketing
Organic Social Lead
Be the face of Opinly. Explain what it does honestly, on camera and in the comments, using the questions real customers ask.
We want the people Opinly can help to recognise it, and to recognise a real person behind it. You will present on video, answer comments and questions, record practical walkthroughs, and edit them into posts that suit each channel.
Everything you publish starts from evidence: questions customers actually ask, what the product actually does, and results we can back up. You will work closely with our Customer Success Manager, who talks to customers every week, so you always know what people are asking.
What you will do
- Record on-camera explainers and product walkthroughs, and edit them into short native formats.
- Run our LinkedIn: post from your own profile, from founder stories and practical how-tos to customer stories and events, and keep the conversation in the comments accurate and useful.
- Follow up personally with the people who engage with our posts and are a good fit, by message and, for the best fits, by phone.
- Post and reply on the other channels we choose together.
- Build a library of buyer questions and feature guides, so every feature has an accurate demo.
- Interview customers and creators, with their consent, and turn what they say into content.
- Own the editorial calendar and keep a source for every claim before it goes out.
- Work with whoever runs our ads to turn approved material into ad variants.
- Report each week on the language and objections you are hearing, and what that means for the product.
You will be good at this if
- You are comfortable on camera and you can explain something technical in plain words.
- You can shoot and edit your own short video without a production team.
- You check a claim before you post it, and you are happy to say what the product does not do.
- You have taste, and you know the difference between content that is useful and content that is just busy.
- You care whether the right people turned up, not how many views a post got.
Your first 90 days
Days 1 to 30
Interview customers with our Customer Success Manager, review what we already have, and make two honest pilot walkthroughs.
Days 31 to 60
Settle into a cadence you can keep, roughly one well-sourced main piece a week plus short cuts from it, follow up every day with the people who engage on LinkedIn, and answer the questions customers keep asking.
Days 61 to 90
Keep the formats that bring in the right people, drop the rest, and hand tested variants to the ads team.
How we hire
- Apply with your name, email, phone number and a link to your CV.
- We reply to every applicant within five working days. If you are shortlisted, that email has a link to a 12-minute reasoning test.
- A 20-minute call.
- A paid work sample: a 60-second explanation of one real Opinly feature, a check of the claims in it, a reply to a difficult but fair customer comment, and a draft LinkedIn post with the message you would send to someone who engaged with it.
- A final conversation with David and Kieron, our founders, then a decision.