Opinly Plans Breakdown
Limits by Tier
Features Included on Every Plan
Every Opinly plan — regardless of tier — comes with the following out of the box:
- Unlimited team members — no per-seat charges, add as many collaborators as you need
- Unlimited keyword tracking — track as many keywords as you like with daily updates
- Historical data, kept forever — your data never expires or gets truncated
- Schedule & auto-publish — set content to go live automatically on your preferred schedule
- CMS integrations — direct connections to WordPress, Shopify, Webflow, and Wix
- AI-generated images & animations — create visuals directly within Opinly without needing external tools
Business — What It Adds Over Personal
Business is built for teams that need deeper competitive insight and more control over how they work. On top of everything in Personal, Business unlocks:
- Paid & organic traffic analysis — see not just what competitors are ranking for, but what they're paying for, giving you a fuller picture of their strategy
- Batch competitor reports — generate reports across multiple competitors at once rather than one at a time
- API access — pull Opinly data into your own tools, dashboards, or workflows programmatically
- Advanced AI keyword recommendations — goes beyond basic suggestions, factoring in competitor gaps, search intent, and content opportunities
- Team notes & comments — annotate reports and keyword data collaboratively so your team can work from shared context
- Priority support — faster response times when you need help
Agency — What It Adds Over Business
Agency is designed for teams managing multiple clients, where presentation, permissions, and scalability all matter. On top of everything in Business, Agency unlocks:
- White-label client dashboards — present Opinly data under your own brand, giving clients a polished reporting experience without Opinly branding
- Role-based permissions — control exactly what each team member or client can see and do within the platform
- Social media tracking — monitor competitor activity across social channels alongside SEO and content data
- Collaborative AI keyword planning — work with your team in real time to plan and prioritise keyword strategies using AI recommendations
- Dedicated support with SLA — a committed support arrangement with defined response and resolution times
- SSO (Single Sign-On) — connect Opinly to your organisation's identity provider for seamless, secure access management
Free Backlinks — A Key Differentiator Across Tiers
Every paid plan includes a monthly allocation of free dofollow backlinks placed through Opinly's backlink exchange — a network of live sites where contextual placements are made on your behalf. The higher the plan, the more backlinks you receive:
These are dofollow placements, meaning they pass link equity and contribute directly to domain authority and search rankings. For agencies on the top tier, 100 placements a month across a client portfolio represents a significant and recurring SEO asset — already included in the plan.
Add-on Credit Packs
If you need more blogs or images than your plan includes, you can top up with credit packs. These are available either as a one-time purchase or on a recurring monthly basis:
For occasional overages outside of a pack, usage-based billing applies at $5 per blog and $2 per image, with 3 images included free with every blog published.
Enterprise
For organisations that need more than the Agency plan offers — whether that's higher limits, custom onboarding, dedicated infrastructure, bespoke commercial terms, or anything else — Opinly offers an Enterprise arrangement tailored to your requirements. Please contact support for more details.