Most SEO tools make you choose: track the keywords you already care about, or discover new ones. Opinly's Keywords tab does both and connects them to competitor intelligence, content workflows, and real-time performance data in a single unified workspace.
Here's a complete walkthrough of what each section does and how to use them together.
The Five Tabs, Explained
1. Tracked Keywords
This is your command centre for long-term SEO performance. Add any keyword you want to monitor and Opinly will create a daily snapshot capturing:
- SERP position: where you rank today, yesterday, and over time
- Search volume: monthly demand for that term
- Estimated traffic: your share of clicks based on position
- Page health metrics: TTFB, LCP, CLS, and other Core Web Vitals for the ranking URL
Beyond your own site, Opinly also tracks the top competitors appearing in the SERP for each keyword. You'll see their position movements, backlink counts, referring domains, and site audit scores, all stored point-in-time so you can spot trends, not just snapshots.
This is the tab you'll return to every week to measure whether your SEO work is actually moving the needle.
2. Ranked Keywords
Want to see what you already rank for without guessing? The Ranked Keywords tab queries live data to pull every keyword a domain currently ranks for, along with position, volume, and estimated traffic.
This works for your own domain and any competitor. Type in a rival's URL and you'll see their entire organic footprint.
The real power comes from the filtering options. You can sort by:
- New rankings: terms they've just broken into
- Rising keywords: positions climbing fast
- Dropping keywords: opportunities they're losing grip on
Finding a competitor's dropping keywords and targeting them with fresh content is one of the highest-leverage moves in SEO, and this tab makes it effortless to spot them.
3. Keyword Research
When you need to find new keyword opportunities from scratch, the Search tab gives you on-demand keyword discovery. Enter a seed term and get back a full breakdown including:
- Monthly search volume and trend data
- Cost-per-click (CPC), a proxy for commercial intent
- Competition level
- Search intent classification: informational, navigational, commercial, or transactional
That last point matters more than most tools acknowledge. A keyword with 10,000 monthly searches means very different things depending on whether searchers want to learn something or buy something. Opinly surfaces intent automatically so you can build your content strategy around what the searcher actually wants, not just traffic potential.
Results are cached for speed and support multiple locations and languages, useful if you're targeting international markets or local SEO.
4. Competing Keywords
The Competing Keywords tab shows every keyword where both you and a specific competitor rank simultaneously. This is head-to-head SEO intelligence.
Use it to answer questions like:
- Where are we in the same fight? Identify keywords where you're close enough to overtake them with targeted optimisation.
- Where are they consistently beating us? Understand the content or authority gap you need to close.
- Which shared keywords drive the most traffic for them? Prioritise where winning would matter most.
It's particularly valuable before writing a new piece of content. If you're both ranking on page two for a term, a single well-optimised article could flip the dynamic.
5. Gap Analysis (Missing Keywords)
This is arguably the most actionable tab in the entire keywords section. Gap Analysis shows keywords where a competitor ranks and you don't appear at all.
These aren't keywords where you're losing; they're keywords where you're invisible. That's a different problem, and often an easier one to fix. If a competitor ranks for a term you've never targeted, you don't need to outrank them. You just need to show up.
Filter by volume and intent to find gaps worth pursuing, then feed those directly into your content roadmap.
How It All Connects
Opinly's keyword system isn't a set of isolated reports. It's designed to feed into action.
Tracked keywords connect to content workflows. Once you're monitoring a keyword, it can flow directly into Opinly's AI-powered content generation system. You can build topical clusters around your seed keywords, generating supporting content ideas that strengthen your authority on a subject, not just a single page.
Research connects to tracking. Find a promising keyword in the Search tab? Add it to Tracked Keywords in one click and start capturing daily position data from day one.
Gap analysis connects to competitor monitoring. Missing keywords from a rival you're tracking appear automatically as that competitor's rankings update, so new opportunities surface without you having to re-run searches manually.
Getting Started
If you're new to the Keywords tab, the recommended starting point is:
- Run a Gap Analysis against your top two or three competitors to find quick content opportunities
- Add your most important existing keywords to Tracked Keywords so you have a baseline
- Use Keyword Research to expand around your core topics and identify high-intent terms you're not yet targeting
From there, the data compounds. The longer you track, the more meaningful the trends, and the harder it becomes for competitors to make moves without you noticing.